How it started:
We started with brand-centric singular assets like business cards, sell sheets and social promos as I familiarized myself with the brand, and learned the brand system.
How it's going:
What began as foundational brand work is evolving into systems-level thinking. I'm considering consistency, scalability, and guardrails that keep every asset on-brand while moving fast.
This work spans full campaigns like the GC AI Summit, Linkedin animations for new hires and product, and paid social promos, each tailored to channel but unified by typography, motion principles, and messaging hierarchy.
